Resume
Experience
May 2022 - Current
Digital Content Strategist
Bank of Montreal (BMO)
Toronto, Ontario
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Currently migrating over 200+ pages to a new CMS system.
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Strategized and implemented a 19-paged welcome centre for welcoming 2M+ new customers to BMO, during the acquisition of Bank of the West.
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Launched 19 pages with over 32,000+ views combined during conversion weekend.
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Launched a bank promotion campaign that received an increase of page visibility by 102% within its’ first month.
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Redesigned a women-focused grant program page that received an increase of applications by 92% compared to last-years results.
Jan 2022 - May 2022
UX Designer/ Strategist
Athlete Technology Group
Toronto, Ontario
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Creating user flows and user stories for new product features.
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Identifying and creating a design system for streamlined design sessions.
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Researching and identifying methods that can promote user growth of our product.
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Refactoring older designs to fit new logic for a product refresh.
Oct 2021 - Jan 2022
UX Design Intern
Athlete Technology Group
Toronto, Ontario
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Conducting user research using different methods, including empathy mapping to identify target user groups and use cases.
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Documenting and producing process maps based on use cases of new features.
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Wireframing a page on the company website to promote an upcoming program in collaboration with the product.
Feb 2021 - Apr 2021
UX Content Strategist
Centennial College Student Hub
Toronto, Ontario
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Analyzed the voice and tone of the company website and compared them to their competitors.
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Provided a content structure strategy to keep content consistent across all platforms.
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Created archetypal personas of target user groups based on research to help the Student Hub better understand its user groups.
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Established user flows based on the personas to provide a better understanding of how the flow of the website will benefit their targeted user groups.
Education
2021-2021
Interactive Media Management
POSTGRADUATE CERTIFICATE
CENTENNIAL COLLEGE
Toronto, Canada
For my postgrad, I wanted to take the skills I learned in my undergrad and apply them to solve real-world problems. In addition to what I already know, I've learned design thinking skills, problem-solving skills, project management skills and wireframing and prototyping skills.
2014-2018
Journalism
BACHELOR OF JOURNALISM
TORONTO METROPOLITAN UNIVERSITY (Formerly known as RYERSON UNIVERSITY)
I did my undergrad at Toronto Metropolitan University (TMU) as a journalism student, there I learned writing and copyediting skills along with photography and videography.
Toronto, Canada
Professional skillset
User Research
Personas and User Journeys
Teamwork & Collaboration
Content Strategy and Development
Problem Solving and Critical Thinking
Wireframing and Protoyping
Written, Verbal and Interpersonal Communication
Storyteller
Content Auditing and Analysis
Tools
Figma
Invision
Adobe XD , Photoshop
Google Suite
Microsoft Office