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Resume

Experience

May 2022 - Current

Digital Content Strategist

Bank of Montreal (BMO)

Toronto, Ontario

  • Currently migrating over 200+ pages to a new CMS system.

  • Strategized and implemented a 19-paged welcome centre for welcoming 2M+ new customers to BMO, during the acquisition of Bank of the West.

  • Launched 19 pages with over 32,000+ views combined during conversion weekend.

  • Launched a bank promotion campaign that received an increase of page visibility by 102% within its’ first month.

  • Redesigned a women-focused grant program page that received an increase of applications by 92% compared to last-years results.

Jan 2022 - May 2022

UX Designer/ Strategist

Athlete Technology Group

Toronto, Ontario

  • Creating user flows and user stories for new product features.

  • Identifying and creating a design system for streamlined design sessions.

  • Researching and identifying methods that can promote user growth of our product.

  • Refactoring older designs to fit new logic for a product refresh.

Oct 2021 - Jan 2022

UX Design Intern

Athlete Technology Group

Toronto, Ontario

  • Conducting user research using different methods, including empathy mapping to identify target user groups and use cases.

  • Documenting and producing process maps based on use cases of new features.

  • Wireframing a page on the company website to promote an upcoming program in collaboration with the product.

Feb 2021 - Apr 2021

UX Content Strategist

Centennial College Student Hub

Toronto, Ontario

  • Analyzed the voice and tone of the company website and compared them to their competitors.

  • Provided a content structure strategy to keep content consistent across all platforms.

  • Created archetypal personas of target user groups based on research to help the Student Hub better understand its user groups.

  • Established user flows based on the personas to provide a better understanding of how the flow of the website will benefit their targeted user groups.

Education

2021-2021

Interactive Media Management

POSTGRADUATE CERTIFICATE

CENTENNIAL COLLEGE

Toronto, Canada

For my postgrad, I wanted to take the skills I learned in my undergrad and apply them to solve real-world problems. In addition to what I already know, I've learned design thinking skills, problem-solving skills, project management skills and wireframing and prototyping skills.

2014-2018

Journalism

BACHELOR OF JOURNALISM

TORONTO METROPOLITAN UNIVERSITY (Formerly known as RYERSON UNIVERSITY)

I did my undergrad at Toronto Metropolitan University (TMU) as a journalism student, there I learned writing and copyediting skills along with photography and videography.

Toronto, Canada

Professional skillset

User Research

Personas and User Journeys

Teamwork & Collaboration

Content Strategy and Development

Problem Solving and Critical Thinking

Wireframing and Protoyping

Written, Verbal and Interpersonal Communication

Storyteller

Content Auditing and Analysis

Tools

Figma

Invision

Adobe XD , Photoshop

Google Suite

Microsoft Office

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