May 2022 - Current
Digital Content Strategist
Bank of Montreal (BMO)
Currently migrating over 200+ pages to a new CMS system.
Strategized and implemented a 19-paged welcome centre for welcoming 2M+ new customers to BMO, during the acquisition of Bank of the West.
Launched 19 pages with over 32,000+ views combined during conversion weekend.
Launched a bank promotion campaign that received an increase of page visibility by 102% within its’ first month.
Redesigned a women-focused grant program page that received an increase of applications by 92% compared to last-years results.
Jan 2022 - May 2022
UX Designer/ Strategist
Athlete Technology Group
Creating user flows and user stories for new product features.
Identifying and creating a design system for streamlined design sessions.
Researching and identifying methods that can promote user growth of our product.
Refactoring older designs to fit new logic for a product refresh.
Oct 2021 - Jan 2022
UX Design Intern
Athlete Technology Group
Conducting user research using different methods, including empathy mapping to identify target user groups and use cases.
Documenting and producing process maps based on use cases of new features.
Wireframing a page on the company website to promote an upcoming program in collaboration with the product.
Feb 2021 - Apr 2021
UX Content Strategist
Centennial College Student Hub
Analyzed the voice and tone of the company website and compared them to their competitors.
Provided a content structure strategy to keep content consistent across all platforms.
Created archetypal personas of target user groups based on research to help the Student Hub better understand its user groups.
Established user flows based on the personas to provide a better understanding of how the flow of the website will benefit their targeted user groups.
Interactive Media Management
For my postgrad, I wanted to take the skills I learned in my undergrad and apply them to solve real-world problems. In addition to what I already know, I've learned design thinking skills, problem-solving skills, project management skills and wireframing and prototyping skills.
BACHELOR OF JOURNALISM
TORONTO METROPOLITAN UNIVERSITY (Formerly known as RYERSON UNIVERSITY)
I did my undergrad at Toronto Metropolitan University (TMU) as a journalism student, there I learned writing and copyediting skills along with photography and videography.
Personas and User Journeys
Teamwork & Collaboration
Content Strategy and Development
Problem Solving and Critical Thinking
Wireframing and Protoyping
Written, Verbal and Interpersonal Communication
Content Auditing and Analysis
Adobe XD , Photoshop